Our Firm

Care Is at Our Core

Firmly grounded in foundational values and focused intently on each client’s well-being, Carlson Capital Management has been redefining partnership for more than 35 years.

How Do We Offer Peace of Mind?

Keeping it Simple

Our approach to wealth management surrounds you with a team who integrates financial disciplines, simplifies your life, and helps provide peace of mind. Our disciplined investment philosophy is based upon academic research and the belief that markets are efficient. It is designed to remove emotion, mitigate risk, capture global market returns, and drive your wealth management success. 

Building Trust

Our objective, fee-based structure assures independent insight and an ethical, transparent relationship. We’re proud of the fact that our perspective and approach have earned Carlson Capital Management a reputation for performance and fiduciary responsibility. Learn more about the wealth management team whose steadfast commitment is to work on your behalf.

Deeply Rooted in Our Mission

At Carlson Capital Management, our team works tirelessly every day to be a trusted partner that allows our clients to feel secure in the knowledge that their investment, estate, tax, retirement, risk management, and philanthropic plans are complete, optimized, and integrated, in order that they may understand and use their wealth as a tool to accomplish what is important to them.

We’re Here to Serve

We’ve built our firm around serving clients with an integrated approach to investment advising and financial planning. See what it means to us to partner with clients and their families.

We’re Fiduciary Advisors

“It’s doing the right thing because it’s the right thing to do.” Carlson Capital Management has provided wealth management to clients under a fiduciary standard of care for many years.

We’re Employee-Owned

We’re proud to be an employee-owned wealth management firm. See our colleagues reflect on what it means for clients to work with a wealth management firm that is owned by its employees.

Our History

Below are some of the key events and milestones throughout our history.

Formation of present day Carlson Capital Management, with offices in Hastings, Minnesota, and Northfield, Minnesota

$5 million of assets under management; three employees in the firm; transition from commission-based to fee-based investment management firm

$50 million of assets under management

Charitable trust administration services added; began partnership with Dimensional Fund Advisors (DFA) and became the largest DFA advisor in Minnesota; announced the addition of tax preparation services exclusively for CCM clients

$100 million of assets under management; announced the addition of employee stock option planning

Acquired historic 11 Bridge Square building in Northfield, Minnesota

Corporate trustee services added with the formation of Carlson Trust Company, a division of the National Independent Trust Company

Principals form American Center for Philanthropy, a Minnesota-based 501(c)(3) dedicated to the advancement of philanthropy

Joined Zero Alpha Group, a national network of leading independent advisory firms

Expanded by opening an office in Rochester, Minnesota; recognized and ranked as a Top Wealth Manager by Bloomberg Wealth Manager magazine

$500 million of assets under management; Principal Greg Carlson featured on the cover of Boomer Market Advisor magazine; Recognized and ranked as a Top Wealth Manager by Bloomberg Wealth Manager magazine

Recognized and ranked by Financial Advisor magazine as a Top Registered Investment Advisor and as one of America’s Top Wealth Managers in Wealth Manager magazine; Among the first investment advisors globally to be recognized with certification from the Centre for Fiduciary Excellence (CEFEX)

Expanded by opening an office in Bloomington, Minnesota; Principal Justin Stets earns the AIF® (Accredited Investment Fiduciary) designation, representing a commitment to the highest standards of investment fiduciary excellence

Opened a new office building in historic downtown Hastings, Minnesota; celebrated the 10th annual sponsorship of the Northfield Jingle Bell Run/Walk

$1 billion of assets under management

Establishment of ViaForte – Wealth Strategy and Insurance Advisors; Principal Justin Stets named President of Zero Alpha Group

Ranked #2 in CNBC’s 2015 Top 100 Wealth Management Firms in the U.S.

Returned to downtown Rochester, Minnesota; Recognized as Business of the Year by Hastings Chamber of Commerce; Named a Top 100 Small Business by the U.S. Chamber of Commerce; $1.5 billion of assets under management

Celebrated 20 years of serving clients; Honored with Twin Cities Business Small Business Success Story Award; recognized for 10 years of CEFEX certification

$2 billion of assets under management; Named among the 100 Best Companies to Work For by Minnesota Business magazine

Named a Dakota-Scott Employer of Excellence

Named a Financial Times 300 Top RIA

Honored as a Star Tribune Top Workplace in Minnesota; President Justin Stets named a Notable Leader in Finance; $3 billion of assets under management

Honored as a Star Tribune Top Workplace in Minnesota

Honored as a Star Tribune Top Workplace in Minnesota

Justin Stets named as CEO, with Greg Carlson staying on as Chairman of the Board and Co-Founder


Please see here for IMPORTANT DISCLOSURE INFORMATION regarding rankings and awards.

Placing the client in the center of all our actions is not just a nice business slogan to have, it is rooted in the fabric of who we are as individuals, and what we believe as a firm.

Justin D. Stets, AIF®