Carlson Capital Management

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Investment Insight: The Evidence-Based Value of Owning a Globally Diversified Portfolio

Gregory Carlson – Carlson Capital Management
Gregory Carlson, CFP®

CEO and Founder
507.645.8887
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  Clients don't just trust us with their money, they're trusting us with their financial lives, they're trusting us with their future...and they're trusting us with some of their dreams.  

Professional Biography
Gregory A. Carlson is a founding principal of Carlson Capital Management. As CEO his primary responsibilities include developing and setting the vision for the firm. In addition, Greg is actively involved in managing client relationships. Greg is a 1982 graduate of St. Olaf College, where he earned his Bachelor of Arts degree in Economics. Greg went on to earn his designation as a Certified Financial Planner™. He worked for four years with IDS/American Express as a financial planner and manager, then established Carlson Capital Management in 1987. Greg has provided investment counsel and advice to clients for three decades and is a speaker and writer on the topics of financial, estate and philanthropic planning.

Greg is an active community member and has served in leadership roles on numerous boards and committees of civic, professional and religious organizations including the Northfield Rotary Club, American Center for Philanthropy, Northfield Area Foundation, Bethel Lutheran Church, Mt. Carmel Ministries, St. Olaf College, and TIAA-CREF Institute. Greg is also the co-founder of 5th Bridge, which is now a part of Northfield Shares, an organization founded to advance philanthropy, inspire volunteerism and promote collective leadership. Greg and his wife, Nancy, live in Northfield, where they have raised their three daughters.

Personal Thoughts
I have learned that wisdom comes from experience and experience is gathered over time. Over the past 30 years, I have seen and worked with most of the technical issues people face in developing financial plans. But more importantly, I have been a part of our clients’ lives. I have seen the joys and challenges of wealth. I have experienced births and deaths, nursing homes, divorces, retirements and layoffs. I have witnessed the best and worst of families, the ups and downs of the stock markets, the comings and goings of trends and fads. I have seen goals set and achieved and opportunities created that no one thought existed. I have seen good and bad investments (and even invested in a few bad ones myself in the earlier years). Through all of this, I have learned the importance of being technically strong, disciplined and trustworthy and to be of uncompromising integrity. I am proud to have formed, and to be a part of a firm, which has these principles at its core.

Much of who we are as adults is steeped in our formative years as children and young people. I grew up on the prairies of western Minnesota where I was exposed to hard work, discipline and honesty. As one of five children of a school teacher and mother who stayed at home during the child-rearing years, my life revolved around family, church and sports. I was expected to do well (which meant only my best) in my education, sports and work, but always with a respect and concern for those around me.

When I was 12, and in the sixth grade, one afternoon my teachers gathered the entire class together to review a math test that we had all taken. Before beginning the review, Mrs. Halvorson wanted to draw attention to two students who had done exceptionally well–I was one of them. As she proceeded to go through the correct answer and method to each question, it became clear to me that she had not corrected my paper accurately. As I watched my “A” slip to a “C”, I began erasing the wrong answers for which I had received credit and replaced them with the new correct answers. At the conclusion of the review I stared at my paper now 100% correct. It took me only moments to re-erase the correct answers and replace them with the wrong answers and trudge to the front of the class to inform Mrs. Halvorson that I wasn’t the bright shining student on that exam.

Honesty is a value I hold sacred. Honesty means always telling the truth, even when it hurts. Honesty means being transparent in how I conduct business and in all aspects of my life. Most importantly, honesty means being authentic even when it shows my flaws.

It is the foundation of the first 22 years of my life, with the experiences of the following 35 years, that have guided me in working with the clients of Carlson Capital Management and developing our firm into a successful wealth management firm. I have a strong desire to excel at both the client and company level, but only by earning it. It is my philosophy that we need to always excel at taking care of our clients first and that in turn will shape who we are as a firm--our success will follow.

Gregory Carlson
Gregory Carlson, CFP®
CEO and Founder

As we all observed and experienced, the close of 2018 brought an unsettling time in the equity markets. Markets historically don’t respond favorably to uncertainty, be it financial, political or social, and recent volatility appears to be tied to a host of uncertainties. Many individual investors react to uncertainty based on emotion, even though we’ve seen throughout the history of the market how important it is that investors don’t allow emotion to influence decisions. Throughout recent market volatility, we have stayed disciplined in employing our consistent investment strategy at CCM.

Adhering to a consistent strategy means that our team knows what to do in all types of market conditions.When faced with a time like this marked by volatility, we rebalance—which helps us to buy low and reduce risk. We harvest losses when appropriate— which reduces current and future tax liability. We set aside money for future cash flow and expenditures—which assures we won’t sell any asset class at an inopportune time. To reiterate our December message, our constant focus is to be your partner in attainment of your long-term financial goals. While volatility is unpleasant for all of us, we know that it is part of the ride we are on as investors. It is core to the tenets of risk and reward, and managed appropriately it is a very key component for long-term success.

When individual investors approach building an investment portfolio, or for that matter choose any component piece of a portfolio, the process for many people usually starts with these two following primary considerations:

1. Is this a good investment choice considering all the alternatives? This question can be asked about an individual stock or bond, a sector or asset class, equities or bonds in general, or a whole host of investment choices and investment vehicles.

2. Is this the right time to invest? This question arises as one may be thinking about if the economy is strong or weak, if there is going to be a recession, or if markets seem to be overpriced or underpriced. At a more detailed level, they may be wondering about an individual company that has an exciting new product to launch that could significantly increase profits. Or what about a new competitor coming into the marketplace that will challenge a company’s profitability?

We know these are important questions and how we build and manage our clients’ portfolios need to address both; what are good investments and what is the right time (or wrong time) to invest? For this update we are going to focus primarily on a dimension of the first question, but know that we have considered both questions (and more) when we manage your investments and create your financial plan.

As a member of our Investment Committee at CCM, I am part of a group tasked to query, challenge, and oversee our team as we determine how to build what we believe to be our best possible investment portfolios. A core principle on which we operate is that decisions are evidence-based. In this regard, our investment team recently shared a study on diversification, published by Hendrick Bessembinder, Professor of Finance at Arizona State University.

For this quarter’s Investment Insight, I wanted to highlight this work as I think the study makes some very interesting and important observations that are relevant to CCM clients.

The Evidence to the Value of Diversification

In essence, the study entitled “Do stocks outperform Treasury Bills?” identifies, and the related chart below illustrates, that since 1926 approximately 25,200 companies have been listed and publicly traded on the exchanges of the U.S. stock market and that these 25,000 + companies generated approximately 35 trillion dollars of wealth (from 1926-2016).1

Related to that wealth generation, the following data from the study are of important note:

  • 51% of the companies created negative value
  • 73% of the companies returned less than short term government bonds have returned
  • 96% of the companies returned less than the return of a diversified portfolio

This is the type of evidence that supports the backbone of CCM’s investment philosophy and amplifies three very important points:

  1. Investors are constantly bombarded by prognosticators and influencers who are pitching something that purports to be superior to the alternative. In the financial world, the loudest voices are often those who have a vested interest in a product sale; are suggesting one should follow them (e.g. active managers) because they have a “crystal ball” that is more clear than others; or they may be part of an organization providing financial insights as a means to sell newspapers or other content. Putting aside the “noise” that can distract investors, the evidence is conclusive—it is very, very difficult to choose individual securities or investment vehicles that beat a diversified portfolio’s return. Especially in times of volatility there can be an emotional desire to “do something” even when it is not supported by evidence and is certainly not in one’s best interest.
  2. Your portfolio is invested in more than 13,000 companies across the globe.This is traditionally highlighted as it relates to reducing risk, but equally important is that a globally diversified portfolio assures that you will capture the long-term excess return of stocks over safer fixed income investments. It is a fool’s game to think that anyone can consistently or predictably choose the 4% of stocks that will outperform a diversified portfolio. CCM’s investment approach ensures you are not subject to that type of risk. We position your portfolio to efficiently capture the returns that have consistently provided favorable results over the long term.
  3. Owning a diversified equity portfolio does not totally protect one from market declines, as evidenced once again by performance in 2018 (in fact, on average, equity returns have produced negative returns in about one of every three years). Equity diversification, along with a fixed income (bond) allocation within a portfolio, further reduces the likelihood of negative returns. This approach, managed well—and as part of a carefully designed overall financial plan—will produce the strongest likelihood for success. At CCM, we understand the discomfort that comes when the markets are performing erratically. It is important to us that even when we experience this kind of unrest, that our clients are still afforded peace of mind. This is what inspires us to continue to highlight quarterly insights and updates that relate to the underpinnings of our investment approach and how they tie to your portfolio.This has been a priority at our firm since our founding.

CCM’s Investment Committee and investment team are tasked with always challenging our investment philosophy, strategy, and execution with a singular focus—working to improve your results and investing experience. Along with our other team members in the disciplines of tax, estate, retirement, risk management and philanthropy, we are committed to being your trusted partner, working with you to help your wealth reach its full potential.

*Chart data represents past performance. Past performance is no guarantee of future results. Chart is for illustrative purposes only. Source data: https://doi.org/10.1016/j.jfineco.2018.06.004

  1. Bessembinder, H. (Accepted/In press). Do stocks outperform Treasury bills? Journal of Financial Economics. https://doi.org/10.1016/j.jfineco.2018.06.004
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Published January 25, 2019 Topics: Discipline, Diversification, Financial Planning, Investment Insight, Market Conditions, Market Volatility, Portfolio Management, Rebalancing

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